Jalapeño

This project initially began in 2012 with a brand workshop, from which initial concepts were formed and the new Jalapeño brand style was developed. This was then updated more recently in 2018 to adjust the logo, making it more flexible and suitable for digital marketing.

Creative Process

The Jalapeño logo uses the negative space created by cutting the tilde/accent seen above the letter ‘n’ out of a circular shape to form what looks like two chilli peppers.