On your marks, get set... it's National Baking Week
Pyrex and other like-minded baking brands first founded National Baking Week back in 2007 with the aim of encouraging people to bake at home. However, it was August 2010 when the hugely popular TV competition ‘The Great British Bake Off’ first went on air and really fuelled the nation’s recent passion for soggy bottoms and ganache.
It isn’t all about elaborate sponge showstoppers, baking can make you feel good too.
Nostalgia – baking brings back the delightful smells and tastes of your childhood
Family Time – create new memories by baking with your own children
Feel Good Factor – gives you a sense of achievement, assuming all goes to plan
The Healthy Option – often healthier than shop bought alternatives anyway
Baking is a bit like having an integrated marketing plan. You’ve got to mix all the separate marketing ingredients together, turn up the heat and let it cook for a while before your customers start to tuck in. So if you’re facing technical challenges with your marketing plans, contact Brand Newark at firstname.lastname@example.org and we’ll help you find your perfect marketing recipe.