Brand Newark — Your Local Design & Marketing Agency

Blog

News, views and interesting things to peruse — lovingly curated by the Brand Newark team.

15 Top Tips To Serve Up A Winning Website

brand-newark-website-design.jpg
 

In the midst of all this World Cup excitement it's easy to forget that Wimbledon has started, and it's even easier to forget about your website. Don't worry though, we're here to give you some tennis themed advice on what you need to get the advantage over your competitors with a website your customers will love.


The digital marketing world is fast paced, and it can be sometimes be hard to keep up on the net... but it's Nadal bad!

Here at Brand Newark we're here to serve your every need, so we've compiled our top 15 tips for designing a professional website that will keep your customers in play, and looking exactly where you want them to.

1. Keep it clean kids…

This is a no brainer — your website HAS to be clean and easy to use. Once someone arrives at your website they are likely to be scared off if you have too many effects with text or imagery flying out at you like someone's added too much topspin. This is especially important for your home page. Keep your message simple but intriguing so your visitors want to read more.

2. No sat nav required

All websites should benefit from easy-to-use navigation. A simple menu driven structure works best, and all pages clearly titled with their content. Don’t make the user work hard to find the content they’re looking for, or it’s likely they will get bored and move on... which is a common fault with many websites.

3. Interesting content

Your content is just as important as the look of your website. Once people are attracted to read what you have to say, what you say has to keep them interested! Ensure you use clean, clear language with no jargon, and keep it short and sweet (ideally to one scroll). If you get your message across quicker then visitors are less likely to search for the answer to their question elsewhere.

4. Contact information

Ensure that your contact information is readily available and easy to find on every page of your website — browsers don't want to wade through page after page before finding your contact details. What’s the point in having a great website with brilliant content, offering amazing services, if your potential customer can’t contact you to find out more?

5. Search Engine Optimisation

Or SEO for short. This basically is the process of getting your website to rank high in search engines. Your website should be designed with this in mind. This means being able to update your content regularly, using key words that you want potential customers to search for.

6. Be responsive

Another non-negotiable in this day in age — your website has to be responsive to all devices. It is likely that just as many people (if not more) will be looking at your site using a mobile or tablet as a desktop computer.

7. Which browser?

Another thing to think about is which browser your visitors will be using. It is necessary to check your website looks the same across all of them — especially the big ones — Internet Explorer, Chrome, Safari and Firefox.

8. What are your competitors doing?

If you want to be the best in your field, be like hawkeye and take a really close look at what your competitors are doing. You want your website to be better than theirs! Also look at websites outside of your competitive sphere, and see what you like, what works well. Just taking the time to browse will help you in your journey to designing your perfect website.

9. What is most important?

Think about what you want your customers to see first. This would most likely be your business name and logo — so this should be the first thing your eyes are drawn to on your home page, which is naturally top left. Your secondary message should be underneath this. Eyes move top to bottom, left to right — so this should be considered when planning where your information will sit.

10. Fonts

Not only should you choose an easy to read, clear font, it should also be of a size that your visitors don’t need to squint in order to read it. 

11.  Professional logo

As mentioned previously — your logo is the first thing your visitors will see when visiting your website. You need to consider if it fits with your new, modern website, and that your website colours are consistent. The logo should always link back to the homepage, so that if your visitor clicks on it they are taken back to your main message.

12. What are you trying to say?

Which leads me onto the next point. You need to ensure you have a clear brand message. What is the main message you are trying to get across on your website? Remember you don’t want to overwhelm your visitors — keep it simple!

13. Consistency is key

Keep your website consistent. Ensure colours, tone of voice, fonts and imagery are all kept within the same theme across your site. This will allow for a pleasant user experience, and give your brand its own personality.

14. Images

Ensure that your images are kept within the brand style you would like to portray, and also that they are the right size for your website. Remember if someone is browsing using a poor Internet connection or mobile data, and your image sizes are huge they might not download — which defeats the object of having them in the first place!

15. Test and check before going live

It may seem obvious, but thoroughly checking before you go live is vital. Hand your website to someone who hasn't been involved in the design/build process. Can they use it without any issues? Chances are, having built it, you know how to use it; but a fresh set of eyes can pick out issues you may have overlooked. Keep an eye out for basic errors like spelling mistakes and broken links that can really impact on the professionalism of the site when it's live.

I think we can call that game, set and match!


Oh, did we mention that we also design beautiful websites? Why not touch baseline with us for more information by emailing hello@brandnewark.co.uk or calling 01636 349042.