Future Prospects Group

The objective of the brief was to align the branding of the new training services — Future Learning — with the existing Future Prospects branding and for these two divisions to fall under the new ‘Future Prospects Group’ umbrella brand.

With an aim to retain the equity of the existing branding, we redeveloped the Future Prospects logo and created new brand identities for Future Learning and the Future Prospects Group.

Brand Development

The new branding has already been used on their new website and all the promotional material for the new business proposition. We also received a very public thank you from the client as they introduced their new branding at the Newark Business Club and we look forward to working with them on future projects.

Brand Overview

On completion of the design element of this project we created all the final assets, including all three logos in a number of formats suitable for both print and digital, along with this brand overview to ensure that whoever uses the new logos to create artwork in the future can maintain the same level of brand consistency.